What every good accommodation website should have

“What pages should my accommodation website have?” This is a very common question among self-catering, bed & breakfast, hotel, and campsite owners when they are looking to develop their existing website or design a new one. Here we list the most important must-have pages or content your accommodation website should have.

When it comes to content for your accommodation website, every accommodation is unique and therefore may need something different. However, it must be noted that all visitors to your website have set expectations specifically what information they expect to find and where on your website they expect to find it. 

Information that needs to be on your accommodation website

  1. Overview of your accommodation – ordinarily this would be your home page.
  2. In-depth details of your accommodation – this would be a page dedicated to your accommodation. If you have more than accommodation you may need more than one page.
  3. Testimonials / Reviews from guests – this can be a dedicated reviews page or a testimonal area within a page.
  4. Good photographs – this should be the case throughout your website
  5. Contact information – you should have a dedicated contact page however your footer area should also contain brief contact info eg phone number, email address.
  6. How to book / book online information – a dedicated booking page which also contains your Terms & Conditions, an area to show availability and pricing, and ideally a booking facility using either a proper booking system or at the very least, a booking enquiry form.
  7. Call to actions eg Booking button or view availability – we recommend having Call to Action buttons or areas; it’s a good idea to have a “Check Availability / Book Online” call to action on every page. See our demo website example where there is a very attractive Call to Action just above the footer area – CLICK HERE
  8. Privacy Policy (including cookie policy) – This is now part of the UK legislation for GDPR compliance. This needs to be advised on entry to your site, ordinarily by some kind of “pop-up” that asks your site visitors to acknowledge that your site uses Cookies etc.
  9. Terms & Conditions – See above booking page.

Functionality of your accommodation website

  1. Basic on-page SEO – This tells search engines what each of your web pages is about
  2. Responsive web design – Looks good on all devices eg phones & tablets and recommended by Google
  3. Cookie & Privacy Policy opt-in – Required under current UK Legislation
  4. SSL – Provides secure encryption for any data transfer between your site and the visitor’s device. Very important for visitor online safety and denoted by the green padlock also improves SEO. For more information read out article on Is an SSL certificate essential?
  5. Site Map – An XML list of your website content & structure for search engines like Google. Important for SEO.

Have we missed something? We would love to hear your opinion, let us know in the comments section below.

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