As a business owner in the accommodation industry, you’re probably always looking for new ways to market your accommodation to potential guests. Social media platforms like Facebook and Instagram offer a great opportunity to do just that whilst also strengthening your SEO efforts. However, you can streamline your efforts by linking your Facebook and Instagram accounts, saving you time an hopefully reaching a wider audience. In this article, we’ll explore the benefits of linking Facebook and Instagram for accommodation owners like you and provide a step-by-step guide to help you get started.
Why Link Facebook and Instagram?
Facebook and Instagram are arguably two of the most popular social media platforms in the world, with over 3 billion users combined. By linking your accounts, you can easily share your content across both platforms, which can help you reach a wider audience and save you time. Additionally, linking your accounts can make it easier to manage your social media marketing efforts, as you can schedule posts and track analytics from a single dashboard.
Benefits for Accommodation Owners
For accommodation owners that run bed and breakfasts, hotels, and self-catering properties etc, linking Facebook and Instagram can be particularly beneficial. Here are a few reasons why:
- Increased visibility: By sharing your content across both platforms, you can increase your visibility and reach a wider audience. This can help you attract more guests and increase your bookings.
- Better engagement: Instagram is a visual platform, which means it can be particularly effective for showcasing the unique features of your accommodation. By linking your accounts, you can easily share photos and videos across both platforms, which can help you engage with potential guests.
- Improved customer service: Social media platforms like Facebook and Instagram are often used by guests to ask questions and provide feedback. By linking your accounts, you can make it easier to manage customer inquiries and respond to feedback in a timely manner.
How to Link Facebook and Instagram
Linking your Facebook and Instagram accounts is a simple process that can be completed in just a few steps. Here’s how to do it:
- Open the Instagram app and go to your profile.
- Tap the three lines in the top-right corner of the screen.
- Tap Settings > Account > Linked Accounts.
- Select Facebook and enter your Facebook login credentials.
- Follow the prompts to link your accounts.
Once your accounts are linked, you are ready to start sharing your content on both platforms. Simply create a post as normal, and then select the option to share it on both Facebook and Instagram – SIMPLE!
In conclusion, linking your Facebook and Instagram accounts can be a great way to streamline your social media marketing efforts and reach a wider audience whilst also saving you time. For accommodation owners, in particular, it can offer a range of benefits, from increased visibility to improved customer service. So following the steps outlined in this article, you too can easily link your accounts and start taking advantage of all the benefits.