Google makes an SSL mandatory without actually making it mandatory.
Google now flags websites that do not have an SSL/TLS Certificate installed on their website. Without an SSL all the popular web browsers used around the world like Chrome & Mozilla will punish websites by giving a warning message. In effect, Google has made having an SSL certificate mandatory as without one a website may lose visitors – which is something every accommodation website owner would like to avoid. Below are our 4 top reasons as to why an SSL certificate is essential.
SSL Protects Data
At the core, an SSL certificate is there to protect server-client communication. Once installed, every bit of information is encrypted. This means the data is locked and can only be unlocked by the intended recipient.
SSL Affirms Your Identity & Improves Customer Trust
An SSL certificate provides authentication to a website. It identifies you as the owner of the website. Providing site visitors with confirmation that they are dealing with a genuine accommodation business. There have been cases where people have lost thousands of pounds on fake holiday rentals or booking non existent rooms. This is where an SSL certificate comes into play.
The green padlock is easily identifiable and once they know you’re a legitimate accommodation business, they’re far more likely to trust and visit your site.
Better Search Engine Rankings
Back in 2014, Google changed to its algorithm to give the upper hand to SSL encrypted websites. This has been proved time and time again in studies conducted by SEO experts around the world.
SSL Helps You Satisfy PCI/DSS Requirements
To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the primary requirements set by the payment card industry (PCI).
Hopefully, this has given you a better understanding of why an SSL certificate is essential.
Do you have an SSL certificate on your website? If you do, great – you’re covered. However, if you don’t or you’re not sure you can contact us using the form below and we can advise on whether you have one and if not, how best to install one on your website.
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