“Follow Us”: Converting Site Visitors To Social Followers

Introduction

Not everyone visiting your website is ready to become a guest. Don't lose the opportunity to convert them to a booking further down the line. In this section, you will learn how to encourage them to follow you on social media.

Checklist

Visable Social Media Icons
Create HashTags # For Your Accommodation
Compelling Reason To Follow you
Cross Social Media Platform Following
Email Subscription Form

Visable Social Media Icons

Social media icons make it easier for people to find your accommodation on social media, helping you connect with your guests / potential guests and increase your following.

You should add them to your website and digital marketing material. Make sure your social media icons are prominently visible so that they have the desired impact. If you’re using more than one icon, make sure they’re all the same size in terms of height, width, and resolution.

If you are a WebDesignForAccommodation.co.uk client you can ask for this to be looked at free of charge.

Create HashTags # For Your Accommodation

What is a HasTag #?

A hashtag is a keyword or phrase preceded by the hash symbol (#), written within a post or comment to highlight it and facilitate a search for it.

What should your HasTag be?

The first hashtag any business needs to consider is a brand hashtag. This should be used with every post and it helps to quickly identify anything you post on social media and increase awareness.

Example: Let's say you run a bed and breakfast called Rose Cottage in Oxford you could choose one of the following hashtags.

#RoseCottageOxford
#RoseCottageBB
#RoseCottageBBOxford

Now that you've created your brand hashtag # you should think about other hashtags that will facilitate the promotion of your post. In this instance, you can use more than one.

Using our example of Rose Cottage Bed & Breakfast you may consider the following.

#BedandBreakfast
#Oxford
#VisitOxford
#StayInOxford

Finally, if you are running a special promotion make sure you include a hashtag to help you track and identify how it does.

Example:

#RoseCottageJuneOffer
#RCJuneOffer
#RCCreamTea

Compelling Reasons To Follow you

Interesting & Useful Posts
Don't just post "Stay with us" style content. Offer your followers useful insights into what's on offer in your area, why they should stay, things to do and upcoming events etc.... Make your posts informative and useful and you will find that people will share them spread the word.

Offer Discounts / Offers To Your Social Followers
In traditional advertising, you see weekly deals in the newspaper or receive discounts in email. Social is no different. These discounts are served to a certain segment of your audience and end after some time.

Contests & Giveaways
These are a no-brainer for raising awareness of your accommodation business. The easiest giveaways are those where the fans have to do very little to enter. They also provide the highest level of social engagement.

Loyalty Program
You work with passionate visitors who want to talk about your product to all their friends and followers. It’s naturally designed for increasing awareness of your accommodation. In exchange for them talking about their stay at your accommodation you offer them a discount off another visit or perhaps a bottle of bubbles or cream tea the next time their with you.

Cross Social Media Platform Following

Last but not least make sure you regularly encourage your followers across social media to follow you on other social networks. This is often overlooked but is an easy way to increase your followers.