Anyone with a Facebook account can create a Facebook Page. It free and quick to do. So if you haven’t already please check out our article on How do I create a Facebook Page?
However, it’s one thing creating a Facebook Page but creating a great Facebook Page is a completely different thing.
See below for our top tips for an irresistible Facebook Page.
Provide your KEY details in the About section.
Make sure you include the most important information about why visitors should stay with you. It's also extremely important that you include your website URL in this section of your page. Otherwise, it risks getting lost in the full About description which is not visible unless a person clicks on the About link on your Facebook Page.
Capture their attention immediately with a fantastic cover photo.
Choose a cover photo that shows off your accommodation and captures people's attention. Don't forget that you can include a message in your cover photo. It could be simply your accommodation name or maybe a marketing message.
Create content to make your Page useful.
Creating useful, and interesting content that your guests want to read. This includes photos and posts about your local area, things to do, places to eat and what's going on locally.
Automatically publish your other online content onto your Facebook Page
Don't have time to publish a lot of content on your Facebook Page? Don't panic. You can automate some publishing by feeding your blog posts and Twitter updates to your Facebook Page.
Ask your Facebook friends to like your Facebook Page.
Once your Page is set up, use the invite option to ask your Facebook friends to like your Facebook Page.
Offer something extra or exclusive on your Facebook Page.
Consider offering a small discount or extra treat for your Page fans or maybe hold a contest and give away a great prize to one of your Page fans.
Add a call-to-action (CTA) button.
This is a great way for you to drive traffic from your Facebook Business Page back to your website. The Mandarin Oriental uses the "Book Now" button to make it easier for viewers to make reservations.
Credits: Information for this help article was gathered from the following sources:
Amanda Zantal-Wiener: https://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht