Articles

Why online reviews are so important to an accommodation business

Online reviews can make or break an accommodation business. Whether you’re a self catering property, hotel, B&B or campsite reviews have a huge impact on occupancy, and the ability to drive new customers.  Over 90% of guests will read at least three reviews before deciding to book a stay. So what do your reviews say …

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Is an SSL certificate essential? Here are our 4 top reasons.

Google makes an SSL mandatory without actually making it mandatory.  Google now flags websites that do not have an SSL/TLS Certificate installed on their website. Without an SSL all the popular web browsers used around the world like Chrome & Mozilla will punish websites by giving a warning message. In effect, Google has made having …

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Challenge #6 How & What to post on your Facebook Page

It’s hard for accommodation owners to know what to post on their Facebook Business Page. For today’s challenge, you are going to create a post and publish it on your page. Here are some guidelines for creating content. If you’re new to Facebook you will want to start with an introduction/welcome post Introduction / Welcome …

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Challenge #4 Create a Twitter Account for your Accommodation Business

Twitter might not be up there with Facebook and Instagram for promoting your accommodation business but with over 500 million users, you need to have a presence there. Luckily setting up a Twitter profile is incredibly easy especially if you follow our step by step guide below. 1. Go to Twitter.com and complete the sign up. Entering your …

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