Are You Feeling the Pinch? Holiday Let Owners Share Their Booking Struggles and Solutions

If you’re a holiday accommodation owner in the UK, you’re not alone in experiencing a downturn in bookings this year. A recent thread on a popular Facebook group revealed that you’re not alone and many owners are struggling to fill their calendars, with some reporting zero bookings for the rest of the season.

What’s Behind the Slump?

Several factors seem to be contributing to this trend:

• Unpredictable Weather: The notoriously fickle British weather has been particularly uncooperative this year, with many potential guests opting for sunnier destinations abroad.
• Economic Uncertainty: Rising costs and economic uncertainty have led many people to tighten their belts and cut back on discretionary spending, including holidays.
• Increased Competition: The holiday let market has become increasingly saturated, making it harder for individual properties to stand out.
• Changing Guest Preferences: Guest preferences are evolving, with many now favouring shorter stays and more flexible booking options.

What Can You Do?

While the situation may seem bleak, there are steps you can take to boost your bookings:

1. Review Your Pricing: Are your prices competitive? Consider offering discounts or special offers to entice guests.
2. Diversify Your Booking Platforms: Don’t rely on just one platform. List your property on multiple sites like Airbnb, Booking.com, and your own website.
3. Build and Nurture an Email List: Over the years, you should have amassed a valuable email list of past guests. Regular (but not excessive) communication through newsletters and special offers can be an incredibly effective way to keep your property booked. Some owners have even found that a well-maintained email list eliminates the need to advertise on large OTAs (Online Travel Agencies).
4. Target Specific Markets: Consider catering to specific niches, such as pet-friendly or family-friendly accommodation.
5. Offer Flexible Booking Options: Allow shorter stays and consider offering last-minute deals.
6. Enhance Your Property: Make sure your property is well-maintained and up-to-date. Consider adding amenities like Wi-Fi, hot tubs, or pet-friendly features.
7. Market Your Property Effectively: Use high-quality photos and descriptions to showcase your property. Utilize social media and online advertising to reach a wider audience.
8. Engage with Guests: Respond promptly to inquiries and provide excellent customer service to encourage positive reviews and repeat bookings.
9. Adapt to the Market: Keep an eye on industry trends and adapt your strategies accordingly. Consider offering unique experiences or packages to attract guests.

Remember: It’s important to stay positive and proactive. By taking steps to adapt to the changing market and enhance your offerings, you can overcome the current challenges and attract more bookings to your holiday let.

If you’re looking for more personalised advice or assistance with marketing your property, don’t hesitate to seek out professional help. Many resources are available to support holiday let owners, including industry associations, online forums, and marketing consultants.