Facebook marketing is one of the most popular and profitable online marketing channels and because it’s one of the most widely used social networking sites, there are many users who are interested in learning how to create effective campaigns for their accommodation. As with any marketing channel, the key to success is educating yourself on the different methods and techniques available. In this article we will discuss how to create a Facebook marketing campaign that will actually succeed.
When considering online marketing for your accommodation business, one of the first things to determine what you want to achieve. This might sound obvious. However, you could be looking for straight up bookings or perhaps you are looking to build relationship and marketing lists that will turn into to bookings further down the line. The Internet offers many opportunities for businesses like yours but you need to understand what your unique selling factor is. You’re not just renting out accommodation – there is a reason or reasons people stay choose your accommodation. Understanding what these are is the key to know how to market your accommodation.
Suggestion: Grab a cup of tea or coffee and write down a list of reasons people would choose your accommodation.
Now that you have identified why people choose your accommodation the next step in how to create a Facebook marketing campaign.
First off have you set-up a Facebook Page for your accommodation business? If you haven’t’ already, click here to find out how. If you’ve already got a Facebook page for your accommodation business then look at it with a critical eye. Make sure it effectively matches your branding. Think about the colors, logos, text, and videos that you use.
The next step is to ask your Facebook friends to “Like” your business page. This will start the ball rolling. The Page will show up as being liked in the About section of that person’s profile. Crucially, It means they may receive updates about the Page in their News Feed. This gives them the ability to share the updates with their Facebook friends. As you can see this has the ability to make a good post to reach a huge number of people.
Finally, decide how often you are going to update your Facebook page. Do you plan to do this once / twice a week? Make sure you stick to a schedule – consistency is key. The goal is to create awareness of your business to attract new customers. Set up contests, events, and activities, and encourage others to participate. This is one of the most effective ways to attract new customers.
Facebook marketing has already become an extremely popular method of promoting accommodation businesses. One of the most beneficial aspects of the platform is that it allows you to create an instant community of customers. Since so many people are already involved, you have a chance to promote your business by reaching out to others.